COCKNEY HAIR&BEAUTY

[International Center Station x Hair Salon] What is “Hair Improvement”? Explain the difference from curly hair straightening!

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Meieki Nishiki Building 1F, 3-20-20 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture
[business hours] Wednesdays-Saturdays 10:00-20:00 / Sundays and Holidays 10:00-18:00
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[International Center Station x Hair Salon] What is “Hair Improvement”? Explain the difference from curly hair straightening!

[International Center Station x Hair Salon] What is “Hair Improvement”? Explain the difference from curly hair straightening!

2022/07/30

While the word “hair improvement” is becoming established in the world,
I feel that the contents and definitions are different for each beauty salon.

In this article, we have summarized the features of the hair quality improvement menu provided by Cockney.
Please refer to it, including the difference from "curly hair straightening" that is often asked!

 

table of contents

1 What is hair improvement in the first place?
2 Purpose and effect of hair improvement
3 Hair improvement question that everyone wants to know
4 How long can the effect of hair improvement be maintained
4.1 Shampoo
4.2 Treatment that does not wash away
5 Difference between hair improvement and curly hair
straightening Which hair straightener do you recommend?
7 Summary

1 [what is hair improvement in the first place? ]

Hair improvement is to change the hair quality to the better one, and cure the bad place.

Hair problems vary from person to person.

・Those who are worried about frizzy hair, swells, spread, and dryness・Those who are worried
about hair damage due to loss of luster

There is a hair improvement menu to solve each problem.


2 [Purpose and effect of hair improvement]

Hair improvement is to improve the condition of the hair (appearance, touch, ease of handling and manageability) and make the hair beautiful according to the customer's concerns and desired image.

The effect of hair improvement treatment

・Improved of dryness of hair

Gives hair glossy

・Improved of bounce of hair

・can control hair

・Improved texture such as finger passage


3 [Hair improvement questions that everyone wants to know]

Q. How long does the effect of hair improvement last?
Q. What is the difference from curly hair straightening?
Q.Which is recommended, hair quality improvement or curly hair straightening
 
? We will explain hair improvement while answering the questions above.


4 [Period during which the effect of hair improvement can be maintained]

The most important way to maintain the effect of hair improvement at a beauty salon for a long time is to take care of it at home.

It is a method of shampooing and after-shampoo care at home.
I will explain two main points here.

4.1 Shampoo

First of all, I want to be careful from the shampoo that I do every day. By choosing a hypoallergenic shampoo such as an amino acid-based or alcohol-free shampoo, you can reduce irritation to the scalp and improve the durability of the hair quality improvement menu.

The recommended shampoo is an amino acid shampoo, but most amino acid shampoos on the market are just a small amount of amino acid mixed with petroleum-based or soap-based cleaning ingredients.

Such commercially available amino acid shampoos cannot be expected to maintain the hair quality improvement effect.
Therefore, it is recommended to use a shampoo containing a high amount of amino acids, which is often found in beauty salons.

≪COCKNEY Recommended Shampoo≫

COTA Eye Care
https://www.cota.co.jp/products/i-care/


4.2 Leave-in treatment

It is a leave-in treatment that you should use before drying your hair with a hairdryer.
There are various causes of hair damage, such as dryness, friction, ultraviolet rays, air humidity, etc.

Damaged hair spreads and becomes difficult to manage. We recommend a leave-in treatment to protect your hair from the heat of the dryer and keep your hair in good condition.


5 [Difference between hair improvement and curly hair straightening]

Simply put,

Hair quality improvement treatment is to “make hair easier to handle and give it firmness and elasticity
”.

will be

The characteristics of each


Hair improvement treatment

・Increases natural hair volume and elasticity

Since it is a treatment, there is no damage like curly hair straightening

・The treatment is completed in a shorter time than curly
hair straightening (about 1 hour)
No straightening effect
 

curly hair straightening

・It specializes in straightening out the curls of your hair ・While smoothing out the curls
, the finish is also natural
・It takes longer than hair quality improvement treatments (about 2 hours and 30 minutes)
・There is a burden on your hair


The above is the big difference between hair quality improvement treatment and curly hair straightening.

6 [Which is recommended, hair quality improvement or curly hair straightening? ]

Who is recommended for hair quality improvement treatment?

・I want my
hair to have firmness, strength, and luster concerned about

 

Hair improvement treatment is recommended for such people.

 

Who is recommended for curly hair straightening?

・I want to straighten my hair ・
I want to reduce the volume of my hair・I want to straighten my hair

For such people, a straight perm is recommended.


7 [Summary]

Did you understand the difference between hair quality improvement and curly hair straightening?

Which one is right for you, hair quality improvement treatment or curly hair straightening?

If you have any questions, please feel free to contact us.
 

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